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Digitizing B2B for the world’s favourite SUP and windsurfing brand

We worked with Starboard to digitize the ordering process for their distributors and dealers by building a B2B E-Commerce webshop with an intuitive back office.

The challenge

The main goals were to digitize the ordering process for Starboard distributors and dealers, and reduce complexity and effort of manual back office operations.

The solution

We built a custom B2B E-Commerce solution for Starboard in the cloud. Distributors and dealers can now search and browse the product catalogue, build and checkout their orders online using the familiar retail user journey of cart and checkout. The solution integrates with a headless Product Information Management (PIM). The PIM establishes a single source of truth for Starboard’s product data and makes it easier for Starboard staff to manage the products. Products from the PIM are exposed to the B2B solution and other online stores via an intuitive API.

We put together a qualified and fitting team for Starboard and we are very excited to continue our strong collaboration to expand on their services. Now also extending the technology stack as we move into B2C.

Get in touch

Ready to get started?

If you are interested in what 7 Peaks can offer, want to work with us, or are looking to get more information about the services we provide, feel free to reach out and talk to us directly.

7 Peaks Software

The PARQ (West Wing), Unit 8-13, 7th Floor,
88 Ratchadaphisek Road, Khlong Toei, Bangkok 10110

+66 2026 3292

7 Peaks Software

The PARQ (West Wing)
7th Floor, Unit 8-13,
102 Rama IV Road,
Klong Toei, Bangkok 10110